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Experience:
Show Marketing Manager-November 2011-September 2012
AT&T Performing Arts Center, Dallas, TX
Marketing/Promotions Manager - April 2007-November 2011
Granada Theater, Dallas, Texas
Assistant to Office Manager - October 2006-March 20007
The Agency Group, New York City, New York
Promotions Assistant- February 2006-August 2006
Clear Channel-KHKS Kiss FM, Dallas, TX
Fashion Sales/Marketing’ “Modern Nomad” March 2006- July 2006
Z-Brand Clothing Company, Dallas, TX
Education:
Liberty University, Lynchburg, VA. May 2010, 3.93 G.P.A, Magna Cum Laude
University of Colorado at Boulder, Boulder, CO. 2000-2002, 2005
Activities/Interests:
References
Dana Cobb, Director of Marketing
AT&T Performing Arts Center
2100 Ross Avenue, Suite 650, Dallas TX 75201
[email protected]
214 978 2882
Mike Orren
Founder, Pegasus News; former Publisher, Texas Lawyer, former General Manager,
D Magazine
3042 Rambling Drive, Dallas, TX 75228
[email protected]
214 514 4710
Jencey Keeton, Digital Marketing Manager
AT&T Performing Arts Center
2100 Ross Avenue, Suite 650, Dallas TX 75201
[email protected]
214 701 3373
Becki Howard, Talent Buyer
AT&T Performing Arts Center
2100 Ross Avenue, Suite 650, Dallas TX 75201
[email protected]
214 282 4588
Cindy Evans, Publicist
Levenson & Hill
[email protected]
717 North Harwood Suite 2000 Dallas, TX 75201
214.932.6009
Falon Neiswander, Executive Assistant to Chief Operating Officer
Sony Music Entertainment
550 Madison Ave, 11th Floor
New York, NY 10022
[email protected]
212- 833- 4591
Show Marketing Manager-November 2011-September 2012
AT&T Performing Arts Center, Dallas, TX
- Developed and implemented overall marketing campaigns for assigned shows/Center
events with a predetermined budget to maximize ticket sales or other Center objectives. - Managed all tactical day-to-day components of individual campaigns, from
announcement to settlement of music, dance, lecture and theatrical engagements.
- Activated new, innovative and creative ways of attracting people and prompting them to
purchase tickets to events. - Collaborated with Advertising and Public Relations Agency to determine the most
effective use of advertising and promotional budgets to drive exposure through mass
media, both paid and promotional.
- Coordinated with co-production companies and artists' representatives on planning and
securing materials necessary to create and execute advertising and promotion plans on a
timely schedule
- Networked with Entertainment Industry to solidify market knowledge and best
marketing practices in an ever changing entertainment industry.
Marketing/Promotions Manager - April 2007-November 2011
Granada Theater, Dallas, Texas
- Implemented digital and traditional media strategies while placing all print, radio,
television and online advertisements.
- Built as well as sustained relationships with affiliates and partners including radio stations, print, television, billboards and street team locations as well as online entities including online newspapers, blogs, Facebook and dozens of relevant business sites
- Strategized with Granada team in order to consistently improve marketing concepts and took risks to increase profitability and ticket sales.
- Constructed promotional projects with radio stations in the Dallas/Ft. Worth media
market and outlying areas that is current and relevant to the goals of both companies.
- Work closely with high-profile sponsors, radio stations, artists, publicists and other
media to engineer cross-promotion opportunities locally and nationally
- Interacted with closely with owner, the publicist, and the graphic designer and talent
buyers in order to market each show and reach collective sales goals.
- Voted Best Live Music Venue 2007-present
Assistant to Office Manager - October 2006-March 20007
The Agency Group, New York City, New York
- Networked with promoters, managers, and band members.
- Office administrative duties.
- Oversaw interns.
Promotions Assistant- February 2006-August 2006
Clear Channel-KHKS Kiss FM, Dallas, TX
- Aided Promotions Coordinator and Promotions Director by preparing street team for events.
- Worked alongside other Clear Channel stations, co-sponsors, and the community for charity work.
- Interacted with listeners on a daily basis in a professional manner.
- Assisted in the studio; answered listeners’ calls, participated in on-air skits.
- Trained interns and new employees.
- Clerical work.
Fashion Sales/Marketing’ “Modern Nomad” March 2006- July 2006
Z-Brand Clothing Company, Dallas, TX
- Point Person for the Dallas market...
- Acted as liaison to the buyers and store managers.
- Market and coordinate events with local and national celebrities; Fuse TV anchors, DJ’s, reality stars, models, bands, actors, and singers.
- Participated in trade and fashion shows in Dallas and NYC.
Education:
Liberty University, Lynchburg, VA. May 2010, 3.93 G.P.A, Magna Cum Laude
- Multi-Disciplinary Studies Major: Communications focus
- Dean's List all terms enrolled, Spring 2009, Summer 2009, Fall 2009, Spring 2010
University of Colorado at Boulder, Boulder, CO. 2000-2002, 2005
- Communication Major, with a concentration in Organizational and Interpersonal Communication.
Activities/Interests:
- Big Brothers/Sisters mentor 2008-present
- Munger Place Church Leadership Council
- TAP: Uptown Marketing Leader
- Music, networking, sports, nutrition and fitness, traveling, plays and spending time with
- friends and family.
References
Dana Cobb, Director of Marketing
AT&T Performing Arts Center
2100 Ross Avenue, Suite 650, Dallas TX 75201
[email protected]
214 978 2882
Mike Orren
Founder, Pegasus News; former Publisher, Texas Lawyer, former General Manager,
D Magazine
3042 Rambling Drive, Dallas, TX 75228
[email protected]
214 514 4710
Jencey Keeton, Digital Marketing Manager
AT&T Performing Arts Center
2100 Ross Avenue, Suite 650, Dallas TX 75201
[email protected]
214 701 3373
Becki Howard, Talent Buyer
AT&T Performing Arts Center
2100 Ross Avenue, Suite 650, Dallas TX 75201
[email protected]
214 282 4588
Cindy Evans, Publicist
Levenson & Hill
[email protected]
717 North Harwood Suite 2000 Dallas, TX 75201
214.932.6009
Falon Neiswander, Executive Assistant to Chief Operating Officer
Sony Music Entertainment
550 Madison Ave, 11th Floor
New York, NY 10022
[email protected]
212- 833- 4591